BestMEDIA
Training
COST: Taylored to specific training needs
VENUE: CBD, or convenient to trainee
We teach, rehearse and coach how to excel in media interviews.
With the empathy of a trainer who has been a journalist, a corporate spokesperson and a public relations consultant. Ensuring that conversations with media stick to the core messages while giving the media what they need to report a good story.
It's a practical workshop utilising actual media materials and emulating real-life interview dynamics.
Our coach remains on hand for three months after the session to assist with tips, feedback and guidance.
The training covers all aspects necessary to be a credible and reliable media commentator, including:
Journalist Agenda
This covers how interviews are established, the context of the intended article, what influences the story and why it's all pitched as high-pressure. The trainee learns the context of it all, thereby returning control of the situation to them.
Spokesperson role
We unpack the role and how it differs substantially from any other organisational skill or responsibility, including the function do's and don'ts – and how the person can own the portfolio to further their career success.
Core messaging/ narrative
Here we learn how to organise the intended position, facts, quotable quotes and reasoning into morsels of information that are easy for the journalist to understand and use.
Bridging with purpose
This harnesses the core spokesperson skill to ensure that every aspect of the conversation with a journalist stays on message. Without frustrating the media or appearing inflexible.
Delivery
Develops the individual's credible interview style that garners media respect and is instrumental in fostering a trusted relationship with journalists.