Lead Coach:
Jörn Sanda

email: [email protected]
phone: 0403 586 943

I've trained and coached professional communicators in Africa, the US, Europe, Asia and Australia.

It all started with the Defence Force's Signal Corps. Then I joined the software industry (back when PCs ran on DOS), developed my global comms experience in BigPharma (out of London), and eventually returned to the IT sector and moved to Australia for the DotCom boom and crash. Since then, I've worked in FMCG, healthcare, financial services, AI, advertising and media.

I've published a book. Have run several successful communications firms. Directed global brand communications campaigns. Won some massive pitches. Managed some significant brand crises. And won several (and also judged) professional communications awards.

Today, I write for and work with media organisations and broadcasters; train professional communicators to be the best at public discourse, and use it all to rid the Pacific of plastic one business at a time.

He's trained an ABC of leaders,

including some fast starters,

the small, nimble and entrepreneurial;

and the bigger end of town.

This is what they've said:

I look forward to standing up and speaking to people. The bigger the crowd the more enthusiastic I am, as it takes as long to speak to five people as it does to 500. But now I give 496 more joy with my speaking, me included!

N Anderson, Sydney - August '24

His experience, confidence, and empathy convinced me not to have to stand up and speak to my team. I now realise I GET TO, which makes us all better and our days together far more fun!

E Brown, Newcastle - August '24

I won the best-conference-speaker award as soon as I did what I'd learned. I've let go of bombarding delegates with information and now zone in on what I want them to feel. If everyone in science could speak this way, I'm sure there'd be lots more funding available! Make this training mandatory for PhD degrees!

K Mortenson, Hong Kong - June '24

Not only what I learned but how I learned it! It's practical and applicable  - more than any training course I've done before. I loved it because it was specific to my role and fixed some serious misconceptions I had about my presentation style.  I'm now grabbing every opportunity to speak, even in front of the top bosses. I don't even care that I speak with an accent because I now use it to hold attention.

K Lee, London - May '24

I actually enjoyed getting up on stage to deliver my keynote. It's changed my frame of mind from worrying about my delivery to getting energised about leaving the audience wanting more.

J Connor, Auckland - April '24